Brilliant news - an Indian ad campaign has become number 1 globally on the viral charts. Yes - you guessed it Vodafone with their zoo zoos. With 785,160 weekly views, this one’s cracked it.
Just goes to show the potential for online marketing in India.
Courtesy Adage, My all-time top 4 virals for the month of May…in descending order… (drumrolls please.. )
4. Samsung Sheep - pure unadulterated fun.
3. Philips Carousel - creative and very well executed.
2. Durex - hmm.. parental guidance advised.
1. T Mobile Dance - Cause of the number of hours I’ve spent at Liverpool St. before sunrise waiting for the Ipswich train.. where were you guys then?
With virals you really can never predict what the next hit is going to be like - Susan Boyle!? The game is often hit or miss but here are two prime candidates for viral success in India. I’m hoping gaboli will someday soon be helping these guys get into the worldwide toppers list
1. Vodafone Zoo zoos - the cuteness strikes a chord with the women, the slapstick appeals to the men. All in all a super hit. At last count the facebook page has 148347 fans
2. Tata Indicom - Hello, Hello - have you ever used a mobile phone in India? This is a sure hit! I hope the service matches the ad campaign.
